{"id":1955,"date":"2025-03-29T15:33:26","date_gmt":"2025-03-29T15:33:26","guid":{"rendered":"https:\/\/execor.vamtam.com\/?p=1955"},"modified":"2026-06-28T09:32:22","modified_gmt":"2026-06-28T09:32:22","slug":"how-we-helped-a-retail-brand-increase-sales-by-45","status":"publish","type":"post","link":"https:\/\/designexperts.co.ke\/academyceo\/how-we-helped-a-retail-brand-increase-sales-by-45\/","title":{"rendered":"How We Helped a Retail Brand Increase Sales by 45%"},"content":{"rendered":"
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Seed-stage companies and small businesses may not have the resources to hire a full-time CFO; however, they do not have to go without strategic financial advice. Salient, an early-stage software company, wanted a virtual CFO to help build a financial model and forecast so it could better understand its cash runway.<\/p>\n

They needed to identify the impact of hiring additional team members, obtaining grant funding, venture debt, and landing customer deals. Not only was Salient seeking a vCFO with a modeling tool sophisticated enough to run side-by-side scenarios, but they needed a customized approach \u2013 that\u2019s where Execor stepped in.<\/p>\n

They needed to identify the impact of hiring additional team members, obtaining grant funding, venture debt, and landing customer deals.<\/p>\n

Challenge<\/h3>\n

Salient had outsourced their accounting but was given a one-size-fits-all approach to budgeting and forecasting. This left them with an Excel file that was a maze of formulas and links, making it difficult to update assumptions or utilize the file.<\/p>\n

As a seed-stage company, they also had a hard time getting the attention of their CFO. Salient knew that the value in a vCFO is understanding their business and consulting with them through regular ongoing communication.<\/p>\n

Although a vCFO can be part-time, they still need to be available when you need them, listen to your challenges, understand your industry, and have the ability to offer concrete advice and guidance. As an early-stage company, Salient was seeking a reliable partner that could meet their unique needs and build out their financial future.<\/p>\n

Solution<\/h3>\n

Execor\u2019s experts worked hand-in-hand with Salient to customize their financials and chart of accounts. Our team also worked with the executive team to understand Salient\u2019s specific reporting needs and performance metrics to prepare a detailed forecast, and model four cash flow scenarios over 24 months. After attending board meetings for forecast feedback, our team makes updates and thoroughly reviews the sales pipeline and its use within the financial forecast.<\/p>\n

Execor\u2019s vCFO also assisted Salient in reviewing draft venture debt agreements, providing insights and recommendations on areas that may be negotiable. We offered guidance in preparing and reviewing their 409A, implemented a new credit card and spend management tool, and customized our vCFO services to help Salient optimize their back-office.<\/p>\n

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\n\t\t\t\t\u201cPartnering with Execor team was exactly what we were looking for. They are much more than accountants; they provide guidance and are available to talk through decisions that impact our business.\u201d\t\t\t<\/p>\n

\t\t\t\t\t\t\t\t\t\t\tJohn Smith, CEO & Owner<\/cite>
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTweet
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Results<\/h3>\n